Social and New Media Assignment 1 Written Report: Critical Website Analysis (Ben & Jerry’s Singapore) | Murdoch

Assignment 1 for Murdoch’s Social and New Media unit (40%, about 1,250 words, APA) asks you to choose one live website, such as Ben & Jerry’s Singapore, and judge how well it works as a communication tool. You record your first impression of the brand online, analyse the site’s message and call to action, assess its digital strategy and engagement methods, and recommend practical improvements using new and social media.

Topic 1

Choose a live website (corporate, professional organisations, civic groups, consumer goods, professional services, SMEs) and conduct a critical analysis which covers but is not limited to the following key areas: impressions on online presence, message analysis, and method analysis. Then, provide strategic recommendations based on your findings.

Report Format and Marks

Introduction (5 marks)

• Overview of the company.
• Initial impression of online presence.

Message Analysis (7 marks)

• Aim of the website.
• Website’s main message and call to action (how does the website get people to take action?).

Method Analysis (8 marks)

• Identification of current online strategy.
• Methods currently used to engage the audience.
• Effectiveness of methods used to deliver main message and call to action.

Strategic Recommendations (15 marks)

• Tactics not used but can be incorporated to deliver main message and reach out to audiences.
• Suggested changes and/or enhancements to current strategy.
• Suggestions to leverage on new and social media (for example local campaigns, influencer collaborations or transmedia marketing).
• Intended effects.

Conclusion (5 marks)

• Summary of key highlights of discussion.

Note: marks are deducted for a poorly written report due to inconsistent grammar, sentence construction, paragraphing, spelling and typo errors.

Get Expert Help with Social and New Media

Choose a site you can study in depth and support every point with screenshots or specific examples, from the home page message to the calls to action and social links. Judge the digital strategy against a named framework or engagement concept, and make each recommendation practical, such as a content series or a better link between the website and Instagram.

Our marketing and management assignment help can guide the analysis, and you can submit your assignment brief for a quick review. For another Murdoch Singapore brief, see the BUS329 Investment Analysis assignment.